The new custom website design focuses in on the key visitors to the site. We created three core personas and documented what their expectations where when they came to the new website. We then planned for the site map, information architecture and user experience design to follow their specific needs. This resulted in a clear path on the website for the students, the tutors and the donors, each with their own path through to conversion. We documented all of these through the use of a wireframing tool online to make sure that the purpose of each page was clearly defined before the design work began.
For the Students we created two distinct calls to action that took them to a specific landing page. One for people working in the trades and looking to upgrade skills and another for students looking to improve their English skills for exam and academic pursuits. These two groups quickly became the priority item for the homepage and took top spot in the site architecture with dedicated landing pages for each, directly from a strong call to action on the homepage.
Which best describes you? – want a better Job? New to Canada?
Two secondary but equally important users were also considered. The Donors needed to be recognized and acknowledged for their incredible support. In the old site this group had been completely ignored yet they are the very reasons this educational facility exists. By promoting and supporting the Donors Project Literacy is giving back to their valued sponsors. We also added a Donate Now button with a direct link to Project Literacy’s Registered Canadian Charity page on Canadahelps.org This allows for direct contributions to the Non Profit in a very efficient way.
The last group seemed obvious but was not well presented. The teaching staff at project literacy is made up from a group of amazing volunteers who spent considerable time every month to furthering the skills and education of the students. These Tutors are a great group of Volunteers and the new section on the custom website design pays homage to their efforts as well as recruits new Tutors to the worthy cause at Project Literacy.