We were fortunate in this project to have access to many high quality photos from the builder of these custom Okanagan homes. Many of the builders compete at the annual Tommie Awards in the Okanagan. As more often than not a top award goes to a Mullins design the desire to post these awards on the home page was obvious. In addition to the awards a top home design was featured to show a leading edge style. Take a look at Raspberry Residence that was featured on Houzz.com for an example.
Keeping the focus in the architecture through the use of a gallery, the home plans with the catalog tool and the awards from the home page feature we provided ample opportunity for a visitor to find something they liked and contact the firm.
The Catalog has a few custom features we programmed that include a method of comparing home plans. We also stayed away from the hard sell approach that other home plan site use and in steady focused on providing the home owner with an email request for the home design. The logic here was that virtually everyone will change something so the goal is to create the contact and relationship first and the rest will follow one the personal connection has been made.