The new site features current techniques and design elements that align beautifully with the new objective of the site. As a marketing tool, the site directs each user into the section that they are most interested in and guides them through to key deliverables for IYT World.
The site features a mobile navigation with quick access to pages in each section. Landing pages specific to each service area provide for strong SEO and page optimization. New post tools allow for proper categorization of articles for use in outbound marketing.
The site also features a new Ecommerce section and Elearning section for a new series of Prep Courses that have been created for IYT World. Build in WordPress the solution has excellent editing and publishing tools in the CMS that also provide for proper permissions and controls.
A key consideration for new marketing initiatives was to create a site that was visually appealing and lead the new visitor into stories and experiences that shared the Yacht lifestyle. This focus on Yacht culture that was not part of the old website and the new design needed to promote this content. With careful attention to design elements like fonts, images, layout details and user experience the new site features wonderful photography, strong calls to action and well-purposed user flow.
We hope as new content is added the site will continue to support marketing campaigns, build awareness, provide valuable information to existing schools and instructors and connect effectively with students. We anticipate tremendous success for IYT World as they head into 2017 with a highly focused online presence.