Content Marketing: An Overview
Content Marketing is an important part of your online success but many ignore this easy to do strategy.
Content marketing works on two fronts. First, it helps with SEO. Google gives the best rankings to the highest-quality sites. The sites with the best content are most likely to entice users, and Google wants its users to have an enjoyable search experience. This means that if you want to improve your SEO ranking, content is key.
Secondly, publishing great content that gets noticed will motivate users to share that content on social media sites. A 2011 study by Citigroup found that the average Internet user now spends more time on Facebook than on Google. Content that gets shared will generate interest and hype around your brand, thereby reaching more people.
What Makes Content Great?
The goal of content marketing is to supply consumers with something of value. Great content keeps users on your site long enough for you to sell them on your brand. Great content is well written – it is technically flawless and it communicates in a clear and compelling manner. Great content connects with users in a personal way and offers them something entertaining or informative. Great content is content that people will love to share.
Content Can Take Many Forms
Content can be anything from an informative article about your business to a viral video featuring nearby attractions. Localized content is a great way to make your company stand out online. The more diverse your content is, the more likely web users will be to stay on your site. Look into various forms of content to keep your guests interested in your brand.
Within the next few years, mobile Internet use will surpass desktop Internet use. This means it is vital to focus on a mobile marketing strategy. The content you develop should be properly formatted for mobile devices and easy to access via a smartphone. Having a smartphone app with features like “call us today” will afford users a great deal of convenience – and the more convenient your web site is to use, the more users will love your brand.
Content marketing can help you to generate hype and get people interested in your products and services. It is also a highly effective SEO tactic, and it can increase your brand’s visibility. By hosting great content that people love to share, you can make your business stand out head and shoulders above the crowd.