Website Optimization

Website Optimization Tools and Techniques

Optimization for a website can be an involved process that deals with programming, coding, structure, user interface design, information architecture and written content for titles, meta data, photos, video and written content. This involves a number of key elements to make it all work well. These include:

1. Keyword research and analysis: (a) Make sure the site can be indexed in the search engines; (b) find the most relevant and popular key terms and phrases for the site and its products; and (c) use those key phrases on the site in a way that will generate and convert traffic.

2. Website saturation and popularity: show how much presence a website has on search engines through the number of pages of the site that are indexed on each search engine (saturation) and how many times the site is linked to by other sites (popularity). Generally, the more Web presence you have, the easier it is for people to find your site. It requires your pages containing those keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms.

3. Back end tools (including Web analytic tools and HTML validators): Web analytic tools can help you to understand what is happening to your website and measure your website’s success. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). These tools can deliver conversion-related information. (c) transaction-based tool:  Validators check the invisible parts of websites, highlighting potential problems and many usability issues ensure your website meets W3C code standards. Try to use more than one HTML validator or spider simulator because each tests, highlights, and reports on slightly different aspects of your website.

4. Who Is tools: show you who owns and operates various websites, can provide valuable information relating to copyright and trademark issues. These useful tools in read a competitor’s source code to look for hidden clues, Use Web analytics tools to find out more about your customers, Use the source code and Who Is tools to research legal issues.

Optimizing a website is a main development task at Spincaster. We optimize all of our sites for new and existing clients in Kelowna, Vancouver and beyond.  (initial content for this page was sourced at wiki to provide accuracy in defining our services.)