SSA | QS Website Design October 2011

SSAQS required a custom website design to follow their new brand guidelines. These branding guidelines were created with the new name and partnership at the quantity surveyor company. As a service business the company knows most of their core clients directly with business coming in through referrals and proposals in reply to RFPs. With the new partnership the old site was instantly outdated and created a short term problem as they wanted to show the new partners and their depth of service and experience.

The primary purpose of the site involves showing past work based on industry sector and also on service type. As a result Spincaster designed a custom website with a great project section based on two directories. One is based on service type and the other is based on sector type. This allows the company to make easy cross references on the site. If a client is viewing a project based on sector, For example a public library construction project, they can reference services that may not have been provided on the specific project but are worth considering. In this way they are prompting the visitor to look at linked services and directly influence the viewer. Subsequently. If a viewer is looking at a particular service like life-cycle planning they can see a reference to a project that involved this service.

This is important to their audience as they are mostly interested in validating the services of SSAQS and making a comparison against another quantity surveyor company. With a custom website design that is carefully structured around the visitors needs they outperform the competition online. A better experience on SSAQS’s website may result in securing the next big project.

Another service that was provided with this project was the creation of a single page website. This one page site was required as a temporary measure as the old structure and content on the original site was too old to edit effectively.  Time was saved by quickly implementing the one page template.

Spincaster provided several key services for this new site. Here is a short list of website design, SEO and content management features

  • Planning and information architecture around their core audience, products and services
  • New call to action development to prompt new visitors into key section of the site.
  • New website design based on the new brand guidelines provided.
  • SEO, search engine optimization on the top level pages based on their top keyword terms and keyword phrases.
  • Custom software programming to create unique CMS controls. These allow the site admin to manage projects and associated services on the custom website.
  • Content management through our custom CMS.
  • Hosting and support for the site in order to keep the site secure and up to date.