Interactive Advertising

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. It is defined by the Journal of Interactive Advertising as the “paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers.” This is most commonly performed through the internet; often through the use of an Ad server that can deliver a variety of interactive advertising units.

Twitter has taken this to a whole new level with short concise snippets to entice followers to click and find out more. For business use, interactive media often involves website specific features that encourage the visitor to actively respond online. This may be through social media sites like FaceBook, Flickr or YouTube and others.

Spincaster offers custom website development and custom programming that includes building cool apps and tools for clients to take advantage of Interactive Advertising.

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