You might have heard of this term used for online search engine optimization and are not sure what it is all about and why they may be important. Well here it is in a nutshell. A long tail keyword term gets its name from the results it generates as the keyword phrase gets more specific. [...]

Do you need to be in another online directory – maybe not, but here is the latest from Google. If you are familiar with Google beyond their search tool you can appreciate that they are always offering the next big thing. Recently they have created Google+ to offer a similar social media tool to Facebook. [...]

As an online marketer and small business owner I try and look for techniques that provide the best bang for the buck. In the last blog we talked about Mac Macintosh’s marketing insights for technology companies. I want to expand on one of his points from that seminar that focuses on inbound lead generation. How [...]

Online marketing is a bit of an art. The ultimate goal is to rank high in the organic ranking. These are the results that show up naturally (not paid for) when you type in a query.

For example when you type in “Hammers” and look at the results Wikipedia is on the top of the page followed by Estwing. We can ignore Wiki as the online dictionary and see that Estwing is number one. This position on a search page will get approximately 50% of all of the traffic from people looking for hammers. That should generate a few sales.