The truth is that the level of user engagement with your company is what builds your brand ROI over time.

You might have heard of this term used for online search engine optimization and are not sure what it is all about and why they may be important. Well here it is in a nutshell. A long tail keyword term gets its name from the results it generates as the keyword phrase gets more specific. [...]

Here in the Okanagan, there is no shortage of great wine and great web design – however the two rarely seem to come together. At Spincaster, we have been given the opportunity to work with some excellent local wineries to improve their online presence, and there are a few consistent elements that are required to [...]

User testing helps to determine the effectiveness of a product’s functionality and design, and the ways in which it can be improved to better the user’s experience. In the initial stages of design we want to know who the users are, what their expectations are, their abilities and comfort levels and how they will be [...]

For many businesses backing up their data and business information is not an easy task to manage. Often businesses rely on physical drives for backup. These have to be taken home every night and stored off-site. It can be a hassle to manage throughout the year as part of your disaster recovery plan.

Do you need to be in another online directory – maybe not, but here is the latest from Google. If you are familiar with Google beyond their search tool you can appreciate that they are always offering the next big thing. Recently they have created Google+ to offer a similar social media tool to Facebook. [...]